Ad tech firm EXTE has launched Beyond Click, a performance marketing solution that replaces traditional click-based metrics with a Cost Per Qualified Session (CPQS) model. The platform allows advertisers to pay only for user sessions that meet specific engagement criteria, such as time spent or content interaction, without requiring complex pixel integrations.
This shift from clicks to qualified sessions addresses the growing industry frustration with low-quality traffic and mobile ad fraud that inflate marketing costs. By allowing brands to define their own engagement thresholds, EXTE is moving performance marketing toward a more transparent, outcome-based model that prioritizes attention over volume. In the broader streaming and digital ecosystem, this reflects a pivot toward high-intent audience segments as advertisers demand more accountability for their spend. Watch for whether competitors adopt similar session-based pricing to combat the diminishing returns of traditional click-through rates.
The industry is increasingly focused on granular ad placement to ensure that marketing budgets are not wasted on irrelevant or low-engagement inventory.
EXTE has launched Beyond Click, a performance marketing model that replaces traditional click-based metrics with Cost Per Qualified Session (CPQS). By charging advertisers only when users meet specific engagement thresholds, the platform eliminates costs for accidental traffic, helping brands improve return on ad spend and prioritize high-intent audience interactions.
CPQS stands for Cost Per Qualified Session. It is a performance marketing model where advertisers are only charged when a user demonstrates genuine interest, such as meeting specific time-on-page requirements or providing cookie consent, rather than simply clicking an ad.
No, the EXTE Beyond Click platform operates without the use of pixels or complex integrations, which helps maintain website speed and protects user privacy.
The model was launched to address industry frustration regarding low-quality traffic and accidental mobile taps that inflate marketing costs. It allows brands to define their own engagement thresholds to ensure they are paying for meaningful attention rather than just volume.
According to CEO Fernando García, the solution is designed for brands with high recognition that are looking to maximize their return on ad spend (ROAS) further down the marketing funnel.
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