Expedia data enters Magnite’s streaming and audio ad pipes
Expedia Group Advertising and Magnite have formed a partnership to integrate Expedia's 200 petabytes of traveler intent data into programmatic advertising channels. The data will be available for targeting across streaming, video, display, and audio inventory via Magnite's platform.
Key Takeaways
- Expedia Group Advertising and Magnite have formed a partnership around 200 petabytes of traveler intent data.
- Magnite will make the Expedia data available for targeting in programmatic channels.
- The targeting scope includes streaming, video, display, and audio inventory.
- The article describes the move as a strategic partnership, not a product launch.
Why It Matters
This gives Expedia a way to package its traveler intent data for use across multiple ad formats, including streaming and audio, through one programmatic route. For Magnite, it adds a large first-party-style audience dataset to its platform at a time when ad buyers are looking for targeting signals across connected TV and other digital inventory. What to watch next is whether either company discloses when the data becomes available and how it is segmented across streaming, video, display, and audio.
Read full article at ppc.land