Evrideo details multi-cloud modular broadcast platform spanning 6 continents

Evrideo's architecture is notable for its continent-paired, multi-cloud design that isolates failure domains geographically — a continent-level outage cannot cascade to others, and cold standby sites can operate from local storage replicas without cross-continental data transfer. This puts Evrideo in direct competition with established cloud playout providers like Encompass Digital Media (which expanded its OCI partnership in April 2026) and Akta (which launched on OCI in June 2026), all targeting broadcasters migrating from on-premise infrastructure. Watch whether Evrideo's modular, pre-integrated pitch wins deals against best-of-breed stacks — its September 2025 StarHub win and recent North American hires under Rob Malcolm and Greg Willis signal an aggressive expansion push.

Evrideo has been accelerating its market presence throughout 2025–2026. In September 2025, Singapore's StarHub selected Evrideo to host and operate its Chinese channels Hub Ruyi and Hub VVD, marking the company's entry into Southeast Asia and its first major pay-TV operator win (per Advanced Television, September 2025). StarHub's VP of Entertainment Yann Courqueux cited cost reduction and operational flexibility as key drivers. In March 2026, Evrideo appointed two senior executives to lead North American expansion: Rob Malcolm, formerly CPO and CMO at Imagine Communications, as Chief Marketing and Product Officer, and Greg Willis, with prior sales leadership roles at HBO, Scripps Networks, IBM Watson, and Endeavor Streaming, as VP of Sales for North America (per Evrideo press, March 2026).

The broader cloud broadcast infrastructure market has seen significant activity around Oracle Cloud Infrastructure specifically. In April 2026, Encompass Digital Media expanded its OCI partnership to power its Altitude Cloud platform for cloud-native master control and playout (per Encompass press release, April 2026). Telestream announced OCI support for its Vantage Cloud and UP platform the same month, citing lower egress costs as a key advantage (per Telestream press, April 2026). Akta made its AI-first video platform generally available on OCI in June 2026, with Oracle's Kip Schauer citing 50–80% savings on compute, storage, and networking compared to other cloud providers (per Akta blog, June 2026). Uplynk also announced expanded OCI support for hybrid streaming workflows days later (per Business Wire, June 2026). At NAB 2026, Schauer outlined Oracle's broader media strategy, including a push behind Media over QUIC and a new Oracle Video Edge platform (per Sports Video Group, April 2026).

Evrideo's choice of Backblaze for object storage aligns with a growing trend of media companies adopting the provider. Backblaze B2 Neo, a white-label S3-compatible storage service purpose-built for platform vendors, launched in February 2026 and won NAB Show 2026 Product of the Year in the Storage category. B2 Neo delivers up to 1Tbps of throughput and includes free egress, addressing the cost structures that have historically made all-in cloud storage economically difficult for high-volume media workloads (per Backblaze blog, April 2026). At NAB 2026, Backblaze showcased joint media workflow solutions with partners including ToolsOnAir, Telestream, Suite Studios, and Qencode (per Backblaze investor relations, April 2026).