The European Commission has proposed the EU KIDS Act, which introduces strict age-gating, safety-by-design requirements, and potential fines for social media and video-sharing platforms. Additionally, the Commission has introduced a new energy efficiency rating scheme for data centers exceeding 500 kW to improve sustainability standards.
This regulatory shift forces video-sharing platforms to fundamentally re-engineer core engagement features like autoplay and infinite scroll for European audiences. By reversing the burden of proof, the European Commission shifts compliance costs directly onto operators, who must now deploy privacy-preserving verification tools or face severe global revenue penalties. The broader streaming ecosystem must prepare for fragmented user experiences as individual EU member states debate these blanket restrictions. Watch for the upcoming Council negotiations to see if pushback from member countries dilutes the proposed age verification mandates before the final vote.
The European Commission has proposed the EU KIDS Act to enforce strict age limits and safety-by-design mandates on social media and video platforms. This regulation forces companies to re-engineer engagement features like autoplay and infinite scroll, shifting compliance costs to operators who face fines up to 6% of global turnover.
The act proposes a blanket ban for users under 13, supervised mini accounts for ages 13-14, and a minimum age of 15 for independent accounts.
Under safety-by-design rules, platforms must prohibit features including autoplay, infinite scroll, variable rewards, and night-time notifications for minors.
Platforms that fail to comply with the new regulations face heavy financial penalties, with fines reaching up to 6% of their global turnover.
Yes, the European Commission introduced an energy rating scheme for data centers exceeding 500 kW to track their water and power efficiency.
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