Microsoft Advertising is exclusively focusing its buy-side advertising technology investments on the Microsoft Advertising Platform starting in 2026, driven by an increased emphasis on generative AI capabilities for conversational, personalized, and agentic advertising. As a result, the company will no longer support media buying through its DSP, Microsoft Invest, starting February 28, 2026, but will continue to support access to Microsoft and partner inventory via third-party DSPs. This strategic shift aims to leverage AI to simplify audience targeting complexities and enhance monetization for publishers through platforms like Microsoft Monetize and Curate.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred sourceMicrosoft is making a clear product-line cut: Microsoft Invest is being phased out while the Microsoft Advertising Platform becomes the sole focus for buy-side investment in 2026. That matters for advertisers that rely on Microsoft inventory, because the company is steering them toward AI-driven targeting, clean room measurement, and third-party DSPs instead of its own DSP. On the publisher side, Microsoft is pairing that shift with Monetize and Curate, which are built around high-quality demand and privacy-safe monetization. The key date to watch is February 28, 2026, when Microsoft Invest media buying stops.
