Net Insight and Globecast are partnering with motorsport media specialist EMPA to provide a flexible, multi-transport distribution model for live events. The solution integrates IP contribution via Net Insight’s Nimbra Edge with Globecast’s satellite and fiber infrastructure to allow for scalable, cost-efficient delivery based on specific event requirements.
The integration of Nimbra Edge into Globecast’s infrastructure demonstrates a shift toward hybrid delivery where IP is no longer just a backup but a primary tool for rights optimization. By decoupling live production from fixed satellite costs, EMPA can monetize niche motorsport series that previously lacked the budget for professional distribution. This move signals a broader industry trend where broadcasters prioritize 'single pane of glass' orchestration to manage diverse transport protocols without losing operational control. Watch for EMPA to further integrate these workflows into automated cloud-based production environments to reduce on-site hardware requirements.
Net Insight has been positioning Nimbra Edge as a service-level orchestration layer for hybrid live media workflows. At NAB 2026, Net Insight demonstrated Nimbra Edge's ability to manage live, multi-domain broadcast services in demanding environments, with Steve MacMurray, Globecast's director of digital media development, confirming that the platform strengthens operational control over hybrid IP and satellite networks and is compatible with the Globecast Content Exchange platform. This is the same integration now deployed for EMPA's motorsport events.
Net Insight has also been expanding Nimbra Edge beyond traditional broadcast into corporate and enterprise live production. In June 2026, Net Insight announced that a multinational technology company deployed Nimbra Edge with Nimbra 520 for live internal events and product launches, contributing feeds from on-premise locations into cloud production environments. CEO Andreas Eriksson described the deployment as evidence that live production is expanding beyond traditional broadcast, a trend directly relevant to EMPA's use of the platform for niche motorsport series that lack the budget for full satellite contribution.
At IBC2026, Net Insight showcased its Open Live Media architecture, which places the media service above underlying connectivity to maintain operational certainty across networks, partners, and cloud environments. The architecture includes Nimbra Live Intelligence for service-level visibility and orchestration, and a Trust Boundary feature for controlled IP media handoff between independently managed domains. This represents the broader strategic direction that the EMPA and Globecast partnership exemplifies: treating the live media service as a constant while the transport layer underneath adapts to each event's requirements.
EMPA has partnered with Net Insight and Globecast to transition its live motorsport distribution to a multi-transport model using IP, satellite, and fiber. By integrating Net Insight’s Nimbra Edge with the Globecast Content Exchange, EMPA can now optimize delivery methods based on event size, effectively reducing costs for niche racing series.
The partnership allows EMPA to use a multi-transport delivery model, enabling them to adjust distribution methods based on the commercial profile and audience size of specific motorsport events.
EMPA utilizes Net Insight’s Nimbra Edge for IP contribution and digital delivery, which is orchestrated through the Globecast Content Exchange.
The 2026 ADAC RAVENOL 24h Nürburgring utilized the system to manage 45 hours of live coverage and 100 individual streams.
It allows EMPA to monetize niche motorsport series that previously lacked the budget for professional distribution by decoupling live production from fixed, expensive satellite costs.
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