DSPolitical and FreeWheel join on targeted political CTV ads
DSPolitical and FreeWheel have formed a partnership to enable political campaigns to target voters with more precision via connected TV (CTV) advertisements. This alliance aims to provide campaigns with enhanced targeting capabilities for their political messaging.
Key Takeaways
- DSPolitical and FreeWheel formed a partnership focused on political connected TV advertising.
- The alliance is intended to give campaigns more precise voter targeting.
- The article describes the deal as a data and ad tech alliance for political messaging.
Why It Matters
The immediate effect is a tighter data-and-ad-tech path for political campaigns buying CTV inventory, with precision targeting as the central feature. For the streaming ad ecosystem, the partnership shows political advertisers continuing to treat connected TV as a venue for voter targeting rather than broad reach alone. What to watch next is whether DSPolitical and FreeWheel disclose any campaign tools, inventory access, or election-cycle rollout details beyond this initial alliance.
Read full article at tvtechnology.com
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