DoubleVerify gets TikTok video viewability accreditation in Australia
DoubleVerify has received Media Rating Council (MRC) accreditation for its video viewability reporting on TikTok in Australia. The company is reportedly the first measurement vendor to achieve this specific certification in the Australian market. The accreditation allows advertisers to utilize DoubleVerify for third-party verification of video ad viewability on the TikTok platform.
Key Takeaways
- DoubleVerify won Media Rating Council accreditation for TikTok video viewability reporting in Australia.
- The company says it is the first measurement vendor to earn this specific certification in the Australian market.
- Advertisers can use DoubleVerify for third-party verification of video ad viewability on TikTok.
- The article frames the accreditation as Australia-focused ad measurement for TikTok video inventory.
Why It Matters
This gives advertisers in Australia a certified way to verify TikTok video viewability through DoubleVerify, rather than relying only on platform-reported metrics. For the broader ad-tech stack, it extends third-party measurement inside one of the biggest social video environments and makes accreditation status a practical selling point. What to watch next is whether DoubleVerify expands this accreditation beyond Australia or adds other TikTok measurement categories.
Read full article at ecommercenews.com.au
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