DoubleVerify adds post-bid measurement to LinkedIn Audience Network
DoubleVerify has rolled out post-bid measurement capabilities for the LinkedIn Audience Network. This new offering provides B2B advertisers with signals for invalid traffic (IVT), viewability, and brand suitability.
Key Takeaways
- DoubleVerify launched post-bid measurement for LinkedIn Audience Network.
- The new measurement package includes IVT, viewability, and brand suitability signals.
- The capability is aimed at B2B advertisers globally.
- LinkedIn Audience Network is the specific inventory receiving the new measurement layer.
Why It Matters
This gives advertisers a post-bid view into LinkedIn Audience Network inventory, with IVT, viewability, and brand suitability signals available after delivery. For the streaming and broader digital ad stack, it adds another verification layer in a B2B environment where buyers want more control over where ads appear and how they perform. The key signal to watch is whether DoubleVerify’s measurement coverage expands beyond LinkedIn Audience Network into other LinkedIn ad products or regions.
Read full article at ppc.land
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