Disney+ Adds Ad Tier in Belgium — EU Expansion Continues
The article reports that Disney+ is introducing an ad-supported subscription plan in Belgium. This move extends Disney's advertising-based streaming offering into an additional European market, complementing its existing subscription options.
Key Takeaways
- Disney+ has launched an ad-supported tier in Belgium, extending its European AVOD footprint.
- The ad tier provides a lower-priced entry point and incremental ad inventory — useful for acquisition and data collection.
- Belgium becomes another testbed for localized ad sales, measurement and competitive moves from regional players.
Why It Matters
This Belgium launch is a small move with outsized strategic meaning: Disney is normalizing an ad-supported option across its markets rather than relying solely on subscription price increases. That shifts the revenue mix toward advertising, produces more sellable inventory and richer audience data for Disney's ad stack, and forces rivals to defend price and feature positioning. For ad buyers and tech partners it's another localized environment to optimize targeting and measurement under EU rules. For investors and execs, it's incremental monetization that lowers dependence on subscriber-only growth and accelerates the industry trend toward hybrid SVOD/AVOD models.
Read full article at advanced-television.com
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