Adweek spoke with ad leaders from Disney, Netflix, and Amazon regarding their expectations for the upcoming TV Upfront season. The article will outline four trends that industry leaders are focusing on during this period.
The immediate signal is that upfront season is still being framed through ad-market priorities, with Disney, Netflix, and Amazon all represented in Adweek’s look at the cycle. That makes the article useful as a read on where major streaming ad sellers want attention to land during negotiations. The ecosystem angle is that upfront planning remains central to how TV and streaming inventory is packaged and sold. What to watch next is which of the four trends Adweek identifies becomes the clearest talking point in deal discussions this upfront season.
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