DIRECTV Advertising spreads Metaphor campaign across Upfronts channels
DIRECTV Advertising has launched a new 'Metaphor' campaign to coincide with the Upfronts. The campaign utilizes various channels, including digital out-of-home placements, experiential activations, digital video, trade publication ads, and social media.
Key Takeaways
- The campaign is named “Metaphor.”
- DIRECTV Advertising timed the launch to the Upfronts.
- The media mix includes digital out-of-home placements and experiential activations.
- The campaign also runs across digital video, trade publication ads, and social media.
Why It Matters
DIRECTV Advertising is using the Upfronts moment to run a multi-channel campaign rather than a single-ad push. The mix spans digital out-of-home, experiential, digital video, trade publication ads, and social media, which signals a broad reach strategy across both industry and consumer-facing surfaces. For streaming-ad buyers and sellers, the notable point is the channel combination, not a new product or pricing change. What to watch next is whether DIRECTV Advertising shares any campaign results or follow-on Upfronts messaging tied to this Metaphor effort.
Read full article at thedesk.net
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