DirecTV adds The Cowboy Channel to MySports Extra lineup
DirecTV has added The Cowboy Channel to its MySports Extra package for certain subscribers, effective May 18. The channel, known as "The Official Network of Pro Rodeo," is now part of DirecTV's streaming lineup.
Key Takeaways
- The Cowboy Channel was added to DirecTV’s MySports Extra package on May 18.
- Only certain DirecTV subscribers can access the new channel addition.
- The Cowboy Channel is branded as “The Official Network of Pro Rodeo.”
- DirecTV folded the channel into its streaming lineup without a public announcement.
Why It Matters
DirecTV’s move gives MySports Extra subscribers a new niche sports option centered on pro rodeo, expanding the package’s live-channel mix with a clearly defined audience. It also shows DirecTV continuing to adjust its streaming lineup by adding channels quietly, rather than through a formal launch campaign. For StreamingMeme readers, the key signal is whether The Cowboy Channel remains limited to MySports Extra or shows up in other DirecTV packages after May 18.
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