Pinterest adds CTV targeting through tvScientific deal
Pinterest has introduced CTV audiences, leveraging its earlier acquisition of tvScientific. This allows advertisers to target specific audience segments on connected TV platforms through Pinterest's ad ecosystem.
Key Takeaways
- Pinterest introduced CTV Audiences, a new connected TV targeting product.
- The launch follows Pinterest's earlier acquisition of tvScientific.
- Advertisers can target specific audience segments on connected TV platforms through Pinterest's ad ecosystem.
Why It Matters
Pinterest is now bringing its ad targeting into connected TV, which gives advertisers another way to use Pinterest audience data across screens. The move also shows the company continuing to build on the tvScientific acquisition rather than treating it as a standalone asset. For streaming ad buyers, the practical question is how Pinterest packages CTV Audiences inside its existing ad ecosystem and which audience segments it makes available there.
Read full article at exchangewire.com
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