Netflix adds podcasts and vertical video to ad tier
Netflix is expanding its ad-supported tier by introducing podcast inventory and vertical video ad formats. Separately, Warner Bros. Discovery (WBD) is exploring "agentic advertising" as a new ad monetization strategy.
Key Takeaways
- Netflix is adding podcast inventory to its ad-supported tier.
- Vertical video ad formats are now part of Netflix’s ad offering.
- The changes were highlighted in ExchangeWire’s May 18 digest.
- Warner Bros. Discovery is exploring agentic advertising as a monetization strategy.
Why It Matters
Netflix is widening the ad inventory inside its existing ad-supported tier, which gives the company more formats to sell without changing the core subscription product. The inclusion of podcast inventory and vertical video also shows how streaming ad offerings are branching into more content types and ad units. On the WBD side, agentic advertising is being tested as another monetization path, but the article does not give details on how it would work. Watch for any follow-up on where Netflix places podcast ads and how WBD defines agentic advertising in practice.
Read full article at exchangewire.com
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