JioHotstar pays Rs 155 crore for 'Dhurandhar 2' rights, shifting from Netflix.
The OTT rights for the film 'Dhurandhar 2' have reportedly been sold to JioHotstar for approximately Rs 150-155 crore, one of the largest digital acquisitions for a Hindi film. This represents a platform shift from Netflix, which streamed the first installment, as co-producer Jio Studios aims to drive subscriber growth on its own service. The film is expected to debut on the platform in late May or early June 2026.
Key Takeaways
- The OTT rights were sold for a reported Rs 150-155 crore, a record for a Hindi film.
- The franchise switched platforms, with Part 1 on Netflix and Part 2 now on JioHotstar.
- Co-producer Jio Studios is using the sequel to drive subscriber growth for its own streaming service.
- A continuous story is now fragmented across two competing platforms, creating a potential discovery problem for viewers.
Why It Matters
This deal shows a major studio-producer, Jio Studios, using a blockbuster sequel to directly fuel its own streaming service rather than licensing to the highest bidder. The priority is converting theatrical success (Rs 1,141 crore domestic) into JioHotstar subscribers. This move splits a popular franchise across competing platforms—Netflix and JioHotstar—creating a fractured viewing experience that could hinder discovery. The key signal to watch is how Jio Studios handles its next major franchise and whether it continues to prioritize platform exclusivity over consolidated content licensing for a better user experience.
Read full article at altbollywood.com
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