DAZN lands exclusive prediction market deal to launch branded stablecoin

This partnership shifts DAZN from a content distributor to a transactional hub, embedding financial technology directly into the video player. By facilitating real-time wagering through a proprietary stablecoin, DAZN attempts to solve the friction of global digital settlements while diversifying revenue beyond subscriptions. For the broader ecosystem, this signals a move toward "watch-and-wager" convergence that challenges traditional sportsbooks by owning the audience's second-screen behavior. The pivot away from earlier January 2026 plans with Polymarket suggests a preference for institutional-grade, regulated blockchain rails like ADI Chain. Watch for DAZN’s first U.S. license application, which will serve as a bellwether for how regulators view the intersection of crypto-settled prediction markets and mainstream media.

The partnership with ADI Predictstreet follows a highly active year for DAZN’s diversification into regulated gaming. In July 2026, the company’s dedicated betting arm, DAZN Bet, officially entered the North American market by launching in Ontario, Canada, with plans to expand into Alberta later that month (per Covers, July 2026). This move established a localized operational footprint just before the wider integration of prediction markets.

Strategic priorities also shifted significantly since the start of 2026. In January, DAZN initially announced a deal with Polymarket to integrate decentralized prediction data into U.S. broadcasts (per Sports Business Journal, January 2026). However, the move toward ADI Predictstreet—which recently adopted Chainlink’s oracle infrastructure for settlement automation—highlights a preference for platforms specifically licensed for sports categories. ADI Predictstreet holds a provisional prediction markets license in Gibraltar, making it one of the few platforms operating within a formal regulatory framework as of mid-2026 (per EGR Global, July 2026).

The focus on the U.S. market aligns with a broader industry trend toward event-contract trading, though regulatory hurdles remain substantial. In June 2026, the Commodity Futures Trading Commission (CFTC) proposed new rules specifically targeting prediction markets, suggesting bans on contracts viewed as "contrary to public interest," such as those involving player injuries or pre-collegiate sports (per EGR Global, July 2026). DAZN’s reliance on ADI Chain’s institutional-grade infrastructure is likely designed to address these compliance requirements while preparing for the 2026 FIFA World Cup, where ADI Predictstreet is already established as an official partner to manage fan forecasting experiences.