Dataxis has announced its 2026 events calendar, including 'NXT Media Days' and 'Own Stream Days' events focused on television & OTT, and 'CTV Ad Days' and 'Commerce Media Days' for advertising and commerce media. These conferences will take place across various global cities like Paris, Mexico City, New York, and Dubai, bringing together industry professionals to discuss trends and strategies in media and advertising. The events aim to foster innovation and collaboration within the media, advertising, and streaming sectors.
The consolidation of these events reflects a broader industry shift toward integrated performance marketing where CTV, retail data, and commerce outcomes are no longer siloed. For platform engineers and ad-tech strategists, the inclusion of tracks for AAOS and 'Circular Economy' tech signals that the streaming ecosystem is expanding its monetization surface area into connected cockpits and luxury secondary markets. This global footprint in 2026 underscores the maturity of programmatic and addressable TV across emerging markets, where local creators and telcos are increasingly competing with global incumbents for the living room screen. Watch for session data on cross-border commerce media as a indicator of how fragmented regional ad markets are standardizing their tech stacks.
Dataxis has built its 2026 conference calendar around the convergence of connected TV advertising, retail media, and digital-first distribution, consolidating previously separate event brands under the NXT Media Days umbrella. The company's LinkedIn announcement in March 2026 detailed a schedule spanning Los Angeles, Berlin, Paris, Mexico City, New York, and Dubai, with dedicated tracks for CTV Ad Days, Own Stream Days, and Commerce Media Days at each stop. The Los Angeles edition on May 27 featured sessions on agentic media buying and the era of ad-supported streaming, signaling Dataxis's intent to position its events at the intersection of programmatic automation and content monetization.
The Retech Days France event, scheduled for December 1, 2026 at Le Carré Vaugirard in Paris, represents a distinct vertical within Dataxis's portfolio focused on the circular economy for consumer electronics. The event's program covers six thematic tracks including large-scale circular economy models, refurbished device markets, trade-in programs, Device-as-a-Service, and reverse logistics innovation, bringing together manufacturers, distributors, and telecom operators who are moving beyond pilot projects to integrate circular business models into core operations. Speakers include Alexandre Isaac, founder of The Repair Group, reflecting the event's focus on practical refurbishment and reuse infrastructure rather than streaming or advertising technology.
Dataxis's expansion into commerce media and circular economy verticals alongside its core CTV and OTT programming mirrors the broader fragmentation of media industry events into specialized tracks. The NXT Media Days brand now encompasses at least four distinct sub-events per city, a structure that the company describes as providing a cohesive platform for industry professionals to explore trends across media and advertising sectors. The inclusion of CarApp World as a parallel summit tracking Android Automotive OS monetization further extends Dataxis's scope beyond traditional living-room screens into connected vehicle environments, though this remains a niche adjacency rather than a core streaming concern.
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