Spain mandates unified age ratings for streamers and top online creators

This framework closes a critical regulatory loophole by equating high-volume social media creators with traditional broadcasters. For streaming platforms, this means Spanish-targeted content must now adhere to centralized content descriptors rather than proprietary internal systems. Beyond immediate compliance, the move signals a shift toward 'platform-neutral' regulation where the content's reach, rather than its delivery method, dictates minor-protection obligations. Market participants should watch for potential cross-border friction if other EU member states adopt divergent classification criteria under the Audiovisual Media Services Directive.

The framework solidifies Spain's 2022 General Law on Audiovisual Communication (LGCA), which transposed the EU’s Audiovisual Media Services Directive. Per legal experts at LetsLaw (May 2024), the 'Influencer Law' and Royal Decree 444/2024 formally defined 'Users of Special Relevance' (UERs) as creators earning over €300,000 annually with more than 1 million followers on a single platform. These creators are now legally categorized as audiovisual service providers, subjecting them to the same content labeling and advertising restrictions as Netflix or RTVE.

In addition to technical classification, the Spanish government has moved toward stricter age assurance. Per the European Audiovisual Observatory (2024), the Spanish Data Protection Agency (AEPD) introduced an age verification system designed to prevent minors from accessing adult content without exposing unnecessary identity data. This system aligns with a broader 2026 Spanish regulatory push that includes a proposed ban on social media for children under 16, highlighting an increasingly interventionist policy agenda regarding digital safety.

The CNMC has historically voiced concerns regarding the high thresholds for UER classification. Per the Council of Europe (2024), the regulator noted that focusing only on top-tier creators might exclude influential niche accounts that still impact younger demographics. As part of this new co-regulatory agreement, the inclusion of advertising body AUTOCONTROL suggests a rigorous enforcement focus on commercial transparency, with potential fines for non-compliant providers reaching as high as €1.5 million under the LGCA framework.