Fubo pushes sports discovery deeper into mobile apps
Fubo has upgraded its iOS and Android apps to optimize the mobile sports streaming experience. The enhancements include making its "Team Channels" feature available in a vertical orientation, which uses proprietary AI to create highlight playlists, as well as adding alerts for key moments and auto-playing live video on the home screen carousel for faster content discovery.
Key Takeaways
- Team Channels now works in vertical orientation on Fubo’s iOS and Android apps.
- Team Channels uses proprietary AI to build bite-sized playlists of highlights and news from DVR’d team and league programming.
- The app now sends alerts for key moments and breaking news, letting users tap straight into coverage.
- Fubo’s home screen carousel now auto-plays live video to speed up content discovery.
Why It Matters
Fubo is using mobile UX and AI to push sports discovery closer to the first screen users see. The update combines vertical Team Channels, alerts, and auto-playing live video, which is a clear shift from passive viewing toward faster clip and live-content entry points. It also frames mobile as a high-value surface for sports and news, not just a companion app. For the broader streaming stack, the signal is that personalization is moving into navigation and discovery, not just recommendations. Watch for whether Fubo extends the vertical Team Channels format beyond this release and how often the app uses alerts to drive tap-through to live coverage.
Read full article at cynopsis.com
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