CRTC updates Broadcasting Act rules for Canadian content
The CRTC is implementing the modernized Broadcasting Act by updating policies to support the creation and discoverability of Canadian and Indigenous content. These actions aim to adapt regulations to the internet age and ensure Canadian content is prominent on streaming platforms. Specific details about the updated policies are yet to be revealed.
Key Takeaways
- The CRTC is implementing the modernized Broadcasting Act through new policy updates.
- The policy shift targets both Canadian content and Indigenous content.
- The regulator says the changes are meant to adapt broadcasting rules to the internet age.
- The CRTC wants Canadian content to be more prominent on streaming platforms.
Why It Matters
The immediate effect is another step in bringing Canadian streaming regulation into line with the modernized Broadcasting Act, with discoverability now explicitly in scope. That matters for streaming platforms because the CRTC is tying content support to how Canadian titles are surfaced online, not just how they are financed. The broader ecosystem angle is that Canadian and Indigenous content are being treated as core policy priorities as streaming replaces traditional broadcast distribution. What to watch next is the specific policy details the CRTC has not yet revealed, since those will determine how discoverability is handled on streaming services.
Read full article at ca.finance.yahoo.com