Ronaldo backs LiveModeTV’s free World Cup streaming push
Cristiano Ronaldo has acquired a stake in LiveModeTV, a Portuguese free sports streaming platform launched in December 2025 by Brazilian firm LiveMode. The platform plans to broadcast 34 matches from the 2026 World Cup live and free, including all of Portugal's games, and aims to broaden the reach of sports competitions through YouTube and social media.
Key Takeaways
- LiveModeTV was launched in December 2025 by Brazilian firm LiveMode and operates in Portugal.
- The platform says it will broadcast 34 2026 World Cup matches live and free of charge.
- All of Portugal’s World Cup matches are included in that package, according to Portuguese outlet A Bola.
- Ronaldo said the partnership aims to broaden the reach and engagement of top competitions through YouTube broadcasts and content across social media.
- LiveModeTV said on Facebook that it will bring live football to YouTube “in an innovative way,” with fans at the centre.
Why It Matters
Ronaldo’s stake gives LiveModeTV a high-profile backer just as the platform prepares to carry 34 World Cup matches for free. The immediate effect is simple: a Portuguese streaming service is using a major football event and social platforms to reach viewers without a paywall. More broadly, the move fits Ronaldo’s wider portfolio, which already includes media, football, AI, hotels, clinics, software, and consumer brands. The next thing to watch is how LiveModeTV executes the YouTube and social distribution plan once the World Cup starts, especially for Portugal’s matches.
Read full article at euronews.com
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