Cristiano Ronaldo has acquired a stake in LiveModeTV, a Portuguese free sports streaming platform launched in December 2025 by Brazilian firm LiveMode. The platform plans to broadcast 34 matches from the 2026 World Cup live and free, including all of Portugal's games, and aims to broaden the reach of sports competitions through YouTube and social media.
Ronaldo’s stake gives LiveModeTV a high-profile backer just as the platform prepares to carry 34 World Cup matches for free. The immediate effect is simple: a Portuguese streaming service is using a major football event and social platforms to reach viewers without a paywall. More broadly, the move fits Ronaldo’s wider portfolio, which already includes media, football, AI, hotels, clinics, software, and consumer brands. The next thing to watch is how LiveModeTV executes the YouTube and social distribution plan once the World Cup starts, especially for Portugal’s matches.
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