Brahma AI has raised $150 million in a funding round led by Multiples Alternate Asset Management, valuing the company at $2 billion. The startup, which is majority-owned by DNEG, provides AI-driven audiovisual tools for enterprise clients including Warner Bros. and the NBA.
This capital injection validates the shift toward AI-driven content creation for major rights holders like the NBA and Warner Bros. By positioning itself as model-agnostic, Brahma AI avoids dependency on specific LLMs while providing the high-fidelity visual AI required for professional media and entertainment. The involvement of DNEG suggests a deepening integration between traditional visual effects and generative AI workflows, potentially lowering production costs for complex digital assets. As the company expands into the U.S. market, the streaming ecosystem should monitor the commercial rollout of its interactive digital humans, which could redefine personalized fan engagement and virtual advertising. Watch for the potential expansion of this round by an additional $100 million to meet investor demand.
Brahma AI operates as a majority-owned subsidiary of DNEG Group, the visual effects studio behind franchises including Dune and Oppenheimer. The company's platform provides model-agnostic audiovisual AI tools that enterprise clients use for content creation, localization, and interactive experiences. Brahma was launched in 2024 following a $200 million investment in DNEG Group by Abu Dhabi-based investor United Al Saqer Group, according to Variety reporting on the company's formation and strategic positioning. The $150 million round led by Multiples Alternate Asset Management values Brahma AI at $2 billion, with Cantor Fitzgerald serving as financial advisor on the transaction.
The funding round reflects growing investor appetite for AI companies serving the media and entertainment vertical. The Metaphysic acquisition, implemented by way of merger, valued Brahma at $1.43 billion post-transaction in February 2025, according to Business Wire. United Al Saqer Group and DNEG Group committed an additional $25 million investment into Brahma alongside the deal, and Metaphysic's existing investors including Liberty Global, S32, Rakuten Capital, TO Ventures, and 8VC became Brahma shareholders. The new $150 million round at a $2 billion valuation represents roughly a 40% increase from that February 2025 benchmark.
In the competitive landscape for AI-driven video and interactive content, Brahma AI's acquisition of Metaphysic consolidated two major players in photorealistic AI content creation. The combined entity brought together more than 800 engineers and creative technologists, integrating DNEG's visual effects technology with Metaphysic's AI capabilities and CLEAR's content management platform, according to The Hindu BusinessLine. Metaphysic's technology was used to age and de-age Tom Hanks and Robin Wright in Robert Zemeckis' film "Here," and the company had been named to Time Magazine's TIME100 Most Influential Companies list. Metaphysic CEO Thomas Graham joined as Brahma's president with a planned transition to the CEO role, signaling continuity in the company's technical leadership as it scales toward enterprise clients.
Brahma AI has raised $150 million in a funding round led by Multiples Alternate Asset Management, bringing its valuation to $2 billion. The capital will support U.S. expansion and the development of interactive digital humans for major enterprise clients, signaling a significant shift toward AI-driven content creation in professional media.
Following its latest $150 million funding round, Brahma AI is valued at $2 billion.
Current enterprise customers include Warner Bros., the NBA, the Mayo Clinic, and the Japanese advertising firm Hakuhodo.
Brahma AI operates as a majority-owned subsidiary of the DNEG Group, with Prime Focus Limited retaining a 66% economic stake in the company.
The capital is intended to fund U.S. expansion, establish a Bay Area presence, grow global sales operations, and launch interactive digital humans.
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