Crave takes exclusive Canadian streaming rights for all CTV shows
Crave, a Canadian streaming service, will become the exclusive streaming home for all CTV programming in Canada starting April 30. This change includes popular titles like 'The Bold and the Beautiful' and 'The Rookie'.
Key Takeaways
- Crave will host all CTV programming in Canada exclusively starting Thursday, April 30.
- The move covers "The Bold and the Beautiful" and "The Rookie," both named in the article.
- The article describes the change as a streaming-home shift for CTV programming, not a new content launch.
Why It Matters
Crave is consolidating exclusive Canadian streaming access to CTV programming in one place, effective April 30. That gives the service sole streaming rights to a familiar broadcast TV catalog that includes "The Bold and the Beautiful" and "The Rookie." For CTV, the shift simplifies where viewers find its shows online; for Crave, it expands the value of its library with recognizable titles. Watch for how quickly the CTV lineup appears on Crave after April 30, and whether any additional CTV series are added to the exclusive package.
Read full article at imdb.com
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