ScreenHits brings CNN Headlines International into cars
ScreenHits, a streaming and content discovery platform, has collaborated with CNN International Commercial to integrate CNN Headlines International into its in-car platform, allowing for content consumption within vehicles.
Key Takeaways
- ScreenHits said the partnership will bring CNN Headlines International into its in-car platform.
- The agreement involves CNN International Commercial.
- CNN Headlines International is the content being integrated.
- ScreenHits describes itself as a streaming and content discovery platform.
Why It Matters
This extends CNN content into a vehicle environment through an existing streaming and discovery platform, rather than a standalone app launch. It also shows ScreenHits using partnerships to broaden what its in-car offering carries. For CNN International Commercial, the deal places a news product inside another distribution surface. Watch for whether ScreenHits adds more channels or content brands to the same in-car platform.
Read full article at advanced-television.com
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