Google expands CM360 with AI creative and video measurement
Google's Campaign Manager 360 (CM360) is enhancing its capabilities through new integrations and updates. These include partnerships with generative AI platforms Adobe GenStudio and Typeface to accelerate creative workflows, expanded automated tracking for YouTube ad formats and via The Trade Desk, and deeper cross-channel insights for CTV and digital video platforms.
Key Takeaways
- Adobe GenStudio and Typeface are being integrated into CM360 for generative AI creative workflows.
- Creative assets can be directly ingested into CM360, and the rollout will continue progressively through 2025.
- CM360 will expand automated tracking for Demand Gen and YouTube formats including Skippable In-Stream, Non-Skippable In-Stream, Bumper Ads, and Responsive Video Ads.
- Search and Performance Max campaign support is expected later this year.
- CM360’s The Trade Desk integration reduces manual tag exports and uploads for measurement.
Why It Matters
These updates make CM360 more useful as a single operating layer for creative, activation, and measurement right now. Google is tying together generative AI tools, YouTube ad tracking, and The Trade Desk setup to reduce manual work across the campaign stack. The broader ecosystem angle is measurement across YouTube, Hulu, Disney+, Netflix, DV360, social, and direct buy, with cross-media reach and frequency reporting rolling out soon. The next signal to watch is when Search and Performance Max support arrives later this year.
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