Chyron LIVE adds StreamHub integration and SCTE-35 for cloud-based monetization

The addition of SCTE-35 signaling moves cloud-native production from a content-creation tool to a direct revenue-generation vehicle. By integrating Haivision StreamHub, Chyron is lowering the technical barrier for high-quality remote contribution over cellular networks, a critical requirement as live sports rights fragment toward digital-first platforms. This shift toward integrated monetization and contribution within a single interface reduces the software stack complexity for mid-tier rights holders who cannot justify traditional broadcast truck expenditures. Watch for verification report accuracy as a baseline metric for cloud-based ad delivery success in 2026.

The integration aligns with broader industry data indicating a significant shift toward distributed production models. Per Haivision's 2026 Broadcast Transformation Report, enabling remote production has remained the top technology priority for four consecutive years, with 41% of broadcast professionals citing it as their primary focus. Furthermore, 54% of broadcasters now use cellular networks for live video contribution, up from 46% in 2025. This surge is largely supported by the Secure Reliable Transport (SRT) protocol, which reached an 78% industry adoption rate in 2026.

Monetization remains the primary driver behind these technical upgrades. According to S&P Global Market Intelligence, the U.S. FAST market is projected to reach $9 billion by 2026. However, technical execution remains a bottleneck; 2025 data from Streaming Media Connect highlights that FAST channels often see ad fill rates as low as 20% to 40% due to poor signaling. Precise SCTE-35 implementation is required to trigger the frame-accurate splices needed for Server-Side Ad Insertion (SSAI). In the sports sector specifically, digital audience growth is projected at 5.8% for 2026, far outpacing the 0.4% total sports viewership growth identified by MNTN Research.

Chyron’s recent developments also reflect a pivot toward high-visibility global events. In January 2026, the company confirmed its technology would power data-driven graphics and virtual sets for major winter sports coverage in Milan. To maintain this momentum, Chyron promoted Owen Seaton to Vice President of Venue Solutions in early 2026, reinforcing its focus on the live venue and sports markets. These platform updates, combined with a 2025 pricing restructure and AWS Foundational Technical Review certification, position the cloud-native suite for enterprise-scale deployments as high-speed mobile networks become the standard for remote contribution.