Chyron Live adds Haivision integration and SCTE-35 for cloud-based monetization

The addition of standardized SCTE-35 signaling to a cloud-native switcher bridges the gap between lightweight cloud production and professional broadcast monetization. By integrating Haivision StreamHub, Chyron is facilitating more complex remote contribution workflows—such as mobile journalism—without requiring extensive on-site hardware. This move aligns with a broader industry shift toward centralized, browser-based master control environments that prioritize lower latency and operational flexibility. As streaming platforms demand more sophisticated ad-insertion triggers for FAST and OTT delivery, these updates position cloud-native tools as viable replacements for traditional CapEx-heavy infrastructure. Watch for adoption rates among regional sports networks (RSNs) and Tier-2 live events moving to 100% cloud workflows.

The integration of Haivision StreamHub into Chyron Live mirrors broader industry movements toward accessible cloud contribution. In September 2024, Haivision announced the availability of StreamHub and its MoJoPro mobile app on the AWS Marketplace, targeting journalists and broadcasters covering live events with smartphone-based 4G/5G bonding. Per Haivision’s 2025 Broadcast Transformation Report, industry professionals identified budgetary constraints and hiring difficulties as primary drivers for adopting these efficient, software-based remote production hubs. This shift is particularly evident in high-stakes environments; for instance, at the January 2024 Tournament of Roses Parade, production teams successfully used Haivision Makito encoders and cloud-based SCTE-35 signaling to manage tailored ad insertion for multiple FAST and OTT platforms, according to Grabyo.

SCTE-35 remains the critical standard for monetizing these live streams, providing the precise signaling necessary for server-side ad insertion (SSAI). Market analysis from Mordor Intelligence in January 2026 suggests the cloud-native software market is expected to reach $14.59 billion by the end of the year, accelerated by the demand for workload portability and hybrid consistency. Furthermore, companies like Bitmovin and Ant Media have recently expanded their SCTE-35 support for SRT and HLS workflows, reflecting a consensus that standardized ad-marker passthrough is essential for scaling live digital video revenue. As of June 2026, the transition to cloud-native production is also being influenced by 5G expansion and edge computing, which reduce the latency of these distributed contribution and monetization chains.