Choozle expands Amazon DSP tools for campaign management

For advertisers already using Amazon DSP, the immediate effect is a broader toolset for managing campaigns, targeting audiences, and handling omnichannel media workflows in one place. The move adds to Choozle’s Amazon-focused ad tech stack and keeps the spotlight on workflow efficiency inside Amazon’s demand-side platform. The specific signal to watch is how Choozle describes these capabilities in future Amazon DSP product updates, especially whether campaign management and audience targeting remain the core emphasis.