Choozle has introduced new capabilities for its Amazon DSP offering, designed to assist advertisers with campaign management, audience targeting, and omnichannel media workflows. These enhancements aim to streamline operations for advertisers utilizing Amazon's demand-side platform.
For advertisers already using Amazon DSP, the immediate effect is a broader toolset for managing campaigns, targeting audiences, and handling omnichannel media workflows in one place. The move adds to Choozle’s Amazon-focused ad tech stack and keeps the spotlight on workflow efficiency inside Amazon’s demand-side platform. The specific signal to watch is how Choozle describes these capabilities in future Amazon DSP product updates, especially whether campaign management and audience targeting remain the core emphasis.
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