Sigmedia hosts Charles Poynton after Screen Ireland masterclass
Sigmedia Group, based at Trinity College Dublin, hosted Charles Poynton, an image and color scientist known for his work in digital video systems. Poynton visited after giving a masterclass on color science and discussed Sigmedia's research in color and HDR, virtual production, denoising, AV2, learned-image compressions, and future video/image coding.
Key Takeaways
- Poynton visited Sigmedia at Trinity College Dublin after an Educational Masterclass on Colour Science at National Talent Academies and Screen Ireland.
- Sigmedia walked him through work on colour and HDR, virtual production, denoising, AV2, learned-image compressions, and future video/image coding.
- Poynton discussed recent insight into film-grain during an informal dinner at O’Neils of Pearse Street.
- Sigmedia said its visual processing work has focused on motion estimation, post-production algorithms, and AI video processing since 1998.
Why It Matters
The immediate signal is that Sigmedia is actively working across the parts of the video stack that matter most for image quality and compression: colour, HDR, denoising, AV2, and learned image compression. The broader ecosystem angle is the overlap between academic video research, applied AI processing, and emerging media formats such as virtual production and 360-degree video. What to watch next is whether Sigmedia publishes technical output from this work, especially anything tied to AV2, learned compression, or film-grain management.
Read full article at sigmedia.tv
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