Sigmedia Group, based at Trinity College Dublin, hosted Charles Poynton, an image and color scientist known for his work in digital video systems. Poynton visited after giving a masterclass on color science and discussed Sigmedia's research in color and HDR, virtual production, denoising, AV2, learned-image compressions, and future video/image coding.
The immediate signal is that Sigmedia is actively working across the parts of the video stack that matter most for image quality and compression: colour, HDR, denoising, AV2, and learned image compression. The broader ecosystem angle is the overlap between academic video research, applied AI processing, and emerging media formats such as virtual production and 360-degree video. What to watch next is whether Sigmedia publishes technical output from this work, especially anything tied to AV2, learned compression, or film-grain management.
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