Swiss broadcaster Canal Alpha has selected Harmonic's software-based XOS Advanced Media Processor to integrate playout and delivery across various networks, including DTT, IPTV, CTV, and OTT. The solution uses AI-powered EyeQ content-aware encoding to reduce bitrates by up to 50% while supporting UHD delivery. This deployment streamlines Canal Alpha's 24/7 channel origination and direct-to-consumer delivery.
Broadcasters are under increasing pressure to optimize delivery costs while maintaining video quality across disparate platforms. Canal Alpha's deployment of Harmonic's XOS media processor demonstrates a strategy for achieving these goals through advanced encoding and unified playout. This move suggests continued investment in software-defined infrastructure to reduce operational expenditure and physical footprint. The ongoing shift to AI-assisted encoding tools like EyeQ will define how effectively traditional broadcasters can compete with cloud-native content providers. Watch for more regional broadcasters to adopt similar converged playout-to-delivery solutions as they look for operational efficiencies.
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