Cameo brings paid creator videos inside TikTok

This gives TikTok creators another in-app way to turn attention into paid requests, rather than relying only on platform-native monetization. For TikTok, it adds a creator revenue option without changing its core algorithmic focus on keeping users in the app. For the broader streaming and creator economy, it shows a marketplace model being embedded into a major social video platform. What to watch next: whether TikTok and Cameo disclose how the personalized videos are surfaced, purchased, or shared inside the app.