Broadcast equipment market to nearly double by 2035, driven by IP migration
Market Research Future forecasts the broadcast equipment market to grow from $5.95 billion in 2025 to $11.38 billion by 2035 at a 6.7% CAGR, driven by SMPTE ST 2110 IP migration, digital switchovers, and OTT live-streaming investment. Streaming service providers are the fastest-growing end-user segment at 8% CAGR, while cloud-native playout and SaaS delivery are the fastest-growing commercial segment.
Key Takeaways
- Market projected to grow from $5.95B (2025) to $11.38B (2035) at 6.7% CAGR, nearly doubling over the decade.
- Streaming service providers are the fastest-growing end-user segment at 8.0% CAGR, as sports rights and live event coverage shift to OTT delivery.
- Cloud-native playout and SaaS delivery identified as the fastest-growing commercial segment, reducing rack-space requirements by up to 60%.
- 62% of European public broadcasters committed capital budgets for full SMPTE ST 2110 facility builds by 2028, per the EBU's 2024 Technology Pyramid report.
- AI-powered automated quality-control modules from Grass Valley and AWS Elemental reduced manual compliance-review hours by 70% in 2024 deployments.
Why It Matters
The near-doubling of broadcast equipment spend over the next decade signals a generational capital replacement cycle as facilities transition from SDI-based infrastructure to IP-native, software-defined architectures. For streaming providers, the vendor landscape is shifting — traditional broadcast hardware companies like Grass Valley, Harmonic, and Imagine Communications are increasingly competing on cloud playout, SaaS delivery, and AI integration rather than proprietary hardware. Watch whether the 62% of European public broadcasters committed to ST 2110 builds by 2028 actually convert to procurement orders, and whether streaming providers' 8% CAGR holds as live sports rights continue migrating to OTT platforms.
Additional Context
The broadcast equipment market's growth trajectory is corroborated by independent research, though forecasts vary. Mordor Intelligence projects a more conservative path, estimating the market growing from $5.58 billion in 2025 to $8.02 billion by 2031 at a 6.23% CAGR, per its 2026 report. Both firms agree that IP infrastructure migration and OTT investment are the primary drivers, and that Asia-Pacific is the fastest-growing region. SMPTE ST 2110 adoption is accelerating but not yet universal. Haivision's 2026 Broadcast Transformation Report, published in early 2026, found that 30% of respondents now use ST 2110, up from 26% in 2025 — but 82% still rely on SDI infrastructure. At NAB 2026, Devoncroft Partners reported that "IP Infrastructure Upgrades" topped its Global M&E Project Index, surpassing AI and cloud workflows. Devoncroft Founder Joe Zaller estimated peak ST 2110 spend would arrive in 18 to 24 months, while Imagine Communications CEO Steve Reynolds argued the peak is still three years away, per TV News Check, April 2026. Notably, the market for 2110 routing control software has already surpassed the traditional routing switcher market in revenue, according to Devoncroft. Vendor activity at NAB 2026 reflected the report's emphasis on cloud-native playout and AI integration. Grass Valley showcased a unified infrastructure approach with its AMPP OS now natively supporting the Media eXchange Layer (MXL), bridging SDI and IP workflows, per its April 15, 2026 press release. Harmonic introduced an AI orchestration SaaS service for live video workflows on April 14, 2026, adding real-time translation, automated highlight generation, and ad-break detection. Imagine Communications debuted AI-assisted scheduling for its Landmark Rights & Scheduling platform at the same show. Amagi announced a major CLOUDPORT upgrade supporting 100+ concurrent feeds with 99.999% availability, underscoring the cloud playout segment's rapid maturation.
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