YouTube adds AI video tools and Demand Gen
YouTube announced new AI-powered features, including multimodal video creation tools and an advertising product called Demand Gen, at its Brandcast 2026 event. These offerings are designed to enhance the creator economy and provide new functionalities for advertisers on the platform in 2026.
Key Takeaways
- Multimodal video creation is part of YouTube's new AI offerings.
- Demand Gen is the new advertising product named in the Brandcast 2026 announcement.
- The updates were introduced at YouTube's Brandcast 2026 event.
- The article ties the product launch to 2026 planning for creators and advertisers.
Why It Matters
YouTube is adding AI tools on both sides of the marketplace: creation for producers and Demand Gen for advertisers. That means the platform is expanding the feature set that supports content supply while also introducing a new ad product within the same event cycle. For streaming and video platforms, the notable point is the pairing of creator tools with monetization features rather than treating them separately. Watch for further detail on how Demand Gen is positioned in YouTube's 2026 ad stack and what specific capabilities the multimodal creation tools include.
Read full article at campaignindia.in
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