Blackmagic Design announced a complete SMPTE 2110 production infrastructure built around 100G Ethernet, including new switchers, recorders, storage, and URSA Cine cameras with native 100G connectivity. The product suite, unveiled at the 2026 NAB Show and aimed at broadcast facilities, also includes the public beta of Fairlight Live audio software and DaVinci Resolve 21, which adds new AI-assisted tools. The company positioned the launch as a deliberate move to provide an integrated, high-end IP workflow for live production.
Blackmagic is moving from being a point-solution provider to an integrated infrastructure vendor for broadcast facilities. By offering a complete SMPTE 2110 stack at once, it presents a single-vendor alternative for facilities planning their IP transition. This strategy uses widespread familiarity with its software, like DaVinci Resolve, to lower the barrier for adopting its hardware in demanding, tier-one environments. The inclusion of the URSA Immersive camera connects its broadcast stack directly to the growing market for live spatial video on platforms like Apple Vision Pro. The key metric to watch will be adoption by major broadcasters, testing whether this single-vendor 100G workflow can displace traditional multi-vendor facility designs.
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