Bitcentral splits into two entities to isolate broadcast and streaming units

The split reflects a growing industry trend of isolating stable legacy broadcast assets from high-growth digital infrastructure to attract targeted investment. By moving the playout business under Banyan Software’s long-term 'buy-and-hold' model, Bitcentral gains a stable capital base for AI-driven workflow updates. Meanwhile, ViewNexa’s independence allows it to pivot faster in the competitive FAST and CTV monetization markets. This move highlights how mature tech providers are specializing their stacks to handle the differing CAPEX requirements of local newsrooms versus global streaming platforms. Watch for Bitcentral’s integration of cloud-based AI tools into its newsroom workflows as its first major move under new ownership.

The corporate division of Bitcentral follows a period of aggressive expansion for Banyan Software in the media and entertainment sector. Per Tracxn, May 2026, Banyan has completed 40 acquisitions globally, including recent 2026 deals for JAVELIN and Launch Labs. The firm typically employs a decentralized management philosophy, allowing its media properties—which include vCreative and Star Media Enterprises—to operate while benefiting from shared investment capacity. Banyan’s June 2026 acquisition of Star Media specifically bolstered its portfolio in TV audience measurement and advertising analytics, categories that align with the workflow services Bitcentral provides to its 1,600 newsroom clients.

ViewNexa enters its independent phase following a significant scale-up of its distribution footprint. In July 2024, the platform integrated with Samsung TV Plus, expanding its reach to over 135 FAST channels across North America and Europe. This expansion was aimed at addressing 'vendor fatigue' in the OTT market by offering a unified workflow for ingestion, scheduling, and monetization. Recent industry shifts have seen more infrastructure providers adopting this bifurcated approach; for instance, Comcast announced plans in June 2026 to separate its traditional cable networks into a focused entity to isolate them from its higher-growth broadband and streaming segments, per Share Talk. ViewNexa’s roadmap now prioritizes AI-native features like rules-based playlisting and dynamic VOD categorization to help publishers maximize ROI on specialized CTV applications.