Big Blue Marble adds C2PA provenance signing to Cloud Video Kit

This move shifts content provenance from a post-production manual task into an automated infrastructure component, critical for media outlets facing a 900% surge in deepfake incidents since 2023. By embedding signing into the transcoding layer, Big Blue Marble provides a practical bridge between capture-side authentication and end-user verification. As platforms like Meta and Google began displaying C2PA labels in early 2026, the inclusion of these tools in mid-market cloud kits suggests provenance is moving from a high-end luxury to a standard operational requirement for commercial video delivery. Watch for whether major FAST platforms begin mandating these manifests to authenticate news and political content throughout 2026.

The C2PA ecosystem has expanded rapidly in 2026, transitioning from technical specification to a standard integrated across the media stack. Per C2PA.ai and industry reports from February 2026, the organization now counts over 6,000 members and affiliates. This growth coincided with the release of C2PA v2.3, which introduced specific support for live video provenance. This capability enables broadcasters to sign video in real-time during capture or transmission, addressing a major gap in the reliability of breaking news and live event streaming.

On the hardware and platform side, adoption has reached a critical mass. Per EyeSift and C2PA Research, OpenAI added C2PA metadata to its generated media in May 2026, while Google expanded C2PA Content Credentials verification across Gemini, Search, and Chrome surfaces during the same period. In the professional capture market, Sony’s PXW-Z300 and Canon’s EOS newsroom workflows have moved into production, ensuring that provenance begins at the lens. This hardware-backed approach is becoming essential as identity security researchers noted that deepfake cases surpassed 8 million globally by late 2025.

Regulatory pressure is also accelerating these technical shifts. Per reports from July 2026, the California AI Transparency Act (AB 853) and the European Commission’s draft Code of Practice both name C2PA as a reference mechanism for meeting AI labeling and transparency requirements. These laws, effective as of August 2026, require large generative AI providers and distributors to embed and maintain machine-detectable provenance data, forcing a standard alignment across global media workflows to avoid heavy penalties for label tampering.