Paramount Shelves BET+ Solo Run, Absorbs It Into Paramount+
Paramount is folding BET+ into Paramount+ after acquiring Tyler Perry's equity stake in the BET+ streaming service. The move consolidates BET+'s standalone offering under Paramount+'s broader streaming platform.
Key Takeaways
- Paramount acquired Tyler Perry’s equity stake in BET+.
- BET+ will be folded into Paramount+, ending (or materially reducing) its standalone positioning.
- The move signals further streaming consolidation toward fewer apps and larger “everything bundles.”
- Expect product and packaging changes: content hub integration, unified billing, and potential tier/price adjustments.
Why It Matters
This is the latest proof point that “many niche apps” is losing to “fewer bigger pipes.” Folding BET+ into Paramount+ can reduce marketing spend, simplify subscriber acquisition, and lower churn by keeping viewers inside a broader catalog—especially as streaming growth gets harder and bundle economics return. Strategically, it positions BET’s audience and programming as a differentiated content lane inside a generalist service rather than a standalone P&L. The meme: in 2026, the winning UI isn’t another app—it’s a tab inside someone else’s app.
Read full article at deadline.com
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