Bell Media to Stream All 104 FIFA World Cup 2026 Matches in Canada
Bell Media has announced it will broadcast all 104 FIFA World Cup 2026 matches in Canada across its platforms including TSN, CTV, Crave, and Noovo, starting June 11. TSN+ will feature exclusive multi-language feeds, ensuring comprehensive coverage for Canadian viewers. This outlines Bell Media's strategy for distributing a major sports event across its diverse streaming and broadcast outlets.
Key Takeaways
- Bell Media holds exclusive Canadian rights for all 104 FIFA World Cup 2026 matches.
- Matches will be available across TSN, CTV, Crave, and Noovo platforms from June 11 to July 19.
- TSN+ will offer exclusive multi-language feeds for matches.
- The Canadian Men's National Team's opening match against Bosnia and Herzegovina airs June 12 on TSN, CTV, and Crave.
Why It Matters
Bell Media’s comprehensive, multi-platform approach for the 2026 FIFA World Cup demonstrates how a major rights holder is adapting to hybrid viewership. Distributing content across linear television, AVOD, and SVOD platforms maximizes reach and monetizes different consumer segments. This strategy prioritizes content accessibility and diverse viewing options, and indicates what to watch for in future major sports broadcasting deals: extensive platform integration and varied monetization models.
Additional Context
Leading up to the FIFA World Cup 2026, Bell Media has emphasized its commitment to extensive coverage, leveraging its full portfolio of sports, news, and entertainment platforms (Bell Media, June 2026). Shawn Redmond, Vice-President of Bell Media Sports, noted that the event, hosted on Canadian soil, is a landmark moment, prompting the company to deliver its most comprehensive World Cup coverage to date (Sports Video Group, June 2026). Beyond live match broadcasts, Bell Media’s TSN digital platforms and the Sports hub on Crave are featuring in-depth content including daily previews, recaps, team-specific hubs, and vertical video highlights (TSN, April 2026). TSN+ subscribers gain access to multi-language commentary feeds through a partnership with Spalk, enhancing the viewing experience for diverse audiences (Bell Media, June 2026). Additionally, TSN Radio and iHeartRadio Canada are providing audio coverage of all 104 tournament matches, with dedicated pre-game, halftime, and post-game shows for Canadian team matches (TSN, April 2026). This integrated strategy highlights the trend of media companies using major sporting events to drive subscriptions and engagement across their entire ecosystem.
Read full article at toronto.com
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