Bell Media bundles digital portfolio with discounts and sales lift reports.
Bell Media has launched its 2026 Upfront Digital Offer, providing preferred rates and discounts on advertising inventory across its digital portfolio, including Crave, Tubi, TSN, RDS, and its Connected TV footprint. Available until June 4, 2026, the offer includes discounts of up to 35% on digital investments, with fixed rates for platforms like Tubi ($20 ROS). Advertisers with a minimum spend of $100,000 receive a complimentary outcomes measurement report, created in partnership with Environics Analytics and Loblaw Advance™, to track sales lift and ROAS.
Key Takeaways
- The offer includes discounts of up to 35% on digital inventory, with fixed rates including $20 ROS for Tubi and $12 RON for YouTube.
- Advertisers committing $100,000 or more receive a complimentary Outcomes Measurement Report tracking sales lift and ROAS.
- The measurement report is created in partnership with Environics Analytics and Loblaw Advance™ to connect ad exposure to business outcomes.
- The booking window runs until June 4, 2026, with minimum investments of $30,000 for national campaigns and $12,000 for local campaigns.
- The offer also includes a 20% discount on Bell Media's Digital Out-of-Home network, with some market and date exclusions.
Why It Matters
This centralized upfront bundles Bell Media's disparate digital assets into a single buy, giving advertisers a simplified way to access premium Canadian video and audio inventory at a discount. The inclusion of fixed-rate pricing for platforms like Tubi ($20 ROS) provides budget certainty for media planners. The key addition is the outcomes measurement report, powered by Loblaw Advance™ and Environics Analytics. This directly ties ad spend to retail sales lift, moving the conversation from impression-based metrics to ROI. The key metric to watch will be advertiser uptake on the $100k+ tier, indicating demand for advanced measurement versus simply locking in discounted rates.
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