Bell Media bundles digital portfolio with discounts and sales lift reports.

This centralized upfront bundles Bell Media's disparate digital assets into a single buy, giving advertisers a simplified way to access premium Canadian video and audio inventory at a discount. The inclusion of fixed-rate pricing for platforms like Tubi ($20 ROS) provides budget certainty for media planners. The key addition is the outcomes measurement report, powered by Loblaw Advance™ and Environics Analytics. This directly ties ad spend to retail sales lift, moving the conversation from impression-based metrics to ROI. The key metric to watch will be advertiser uptake on the $100k+ tier, indicating demand for advanced measurement versus simply locking in discounted rates.