Bell Media Expands CTV Live Reach With 1M TELUS TV+ Households
Bell Media is expanding its Connected TV Live offering by integrating TELUS TV+ set-top box inventory, aiming to add over 1 million CTV-enabled households by 2026. This expansion provides advertisers with increased national reach in Canada, particularly in Western markets, utilizing existing buying processes. The new inventory is fully integrated into Bell Media's ad packages, including programmatic options, designed for seamless advertiser access.
Key Takeaways
- Bell Media adds TELUS TV+ set-top box inventory to its Connected TV Live platform.
- The expansion targets over 1 million new Connected TV-enabled households by 2026.
- This integration strengthens Bell Media's national advertising reach, especially in Western Canadian markets.
- Advertisers can access the new inventory through current buying processes and ad packages, including programmatic.
Why It Matters
This partnership immediately expands Bell Media's addressable CTV advertising scale in Canada by over a million households, offering advertisers enhanced national reach without altering existing buying workflows. By integrating a major telco's set-top box inventory, Bell Media reinforces its position in a fragmented Canadian streaming ad market. Other broadcasters and platforms will be watching how this consolidation of live CTV inventory impacts ad spend allocation. Moving forward, observe incremental ad revenue reported by Bell Media attributable to this expanded reach and the adoption rate among national advertisers seeking robust Western Canadian market penetration.
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