BBC Studios recruits Liz Baldwin to lead ANZ streaming and channels

Baldwin’s appointment signals a shift toward centralized digital leadership as BBC Studios moves to scale its direct-to-consumer and FAST footprint in Oceania. By hiring an executive who specifically led a major SVOD launch (Paramount+), BBC Studios is prioritizing growth for BritBox Australia and its 13 regional channels. This move aligns with the company's broader transition toward the high-margin unified APAC structure established in late 2025. For the market, it indicates a more aggressive competitive stance in ANZ's crowded streaming sector, focusing on localized digital growth and platform transformation. Watch for whether BritBox Australia introduces an ad-supported tier or shifts its FAST channel distribution models on 9Now and Sky TV under this new leadership.

The appointment of Liz Baldwin follows a series of strategic maneuvers by BBC Studios to consolidate its streaming assets. In March 2024, per Mumbrella, BBC Studios acquired full ownership of BritBox International by purchasing ITV’s 50% stake for approximately A$494 million (£255 million). This move allowed the commercial arm of the UK broadcaster to integrate the service into its Global Media and Streaming division, providing full control over its subscriber base, which exceeded 3.75 million globally at the time of the buyout according to Realscreen reporting.

Simultaneously, the company has overhauled its regional management to improve efficiency. In November 2025, per B&T, BBC Studios merged its Australia & New Zealand operations with its Asia business to form a single APAC unit. This restructuring placed Robi Stanton at the helm as President of APAC Media & Streaming. The consolidation was designed to accelerate growth across key international markets and streamline global operations, specifically targeting untapped opportunities for collaboration across the diverse Asia-Pacific landscape.

Baldwin’s remit includes managing an extensive linear and digital portfolio. According to Mediaweek in June 2026, BBC Studios currently operates 13 channels in the ANZ region, ranging from traditional cable offerings like BBC News and BBC Earth on Foxtel and Sky TV to six FAST channels distributed via Nine’s 10 Play and 9Now. This mix of subscription and ad-supported platforms highlights the complexity of the digital strategy Baldwin is tasked with evolving as the industry continues to move away from strictly linear broadcasting.