BBC adds VR and watch-alongs to World Cup coverage
The BBC announced plans to integrate interactive technology, new digital-first programs, and immersive VR experiences into its FIFA World Cup coverage. These features will be available following every England and Scotland match during the tournament.
Key Takeaways
- BBC plans interactive technology across its FIFA World Cup coverage.
- New digital-first shows will follow every England and Scotland match.
- Immersive VR experiences are part of the coverage plan.
- The additions apply during the tournament, after each England and Scotland match.
Why It Matters
BBC is testing a broader mix of live broadcast, second-screen, and immersive formats around a marquee sports property. That matters because it shows where a major broadcaster is choosing to layer interactivity: after-match digital programming and VR, not just the core linear feed. The immediate watch item is how prominently these features are integrated around England and Scotland games, since those are the only matches the article says will trigger the new format.
Read full article at tvbeurope.com
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