Banijay Entertainment and All3Media have agreed to merge, creating a combined company (to be called Banijay) jointly owned 50/50 by Banijay Group and RedBird IMI, with Marco Bassetti as CEO, Jane Turton as deputy CEO, and Jeff Zucker as chairman. The companies say the combined group would have generated over €4.4bn in revenue and €690m in adjusted EBITDA on a 2024 pro forma basis, spanning 170+ labels across 25 countries and roughly 20,000 hours of annual output. The deal is expected to close in autumn, with around €50m of cost synergies targeted within 12 months and RedBird IMI rolling its All3Media stake into Banijay Group alongside related payments and dividends.
Streamers say they want fewer suppliers—until a supplier gets big enough to set terms. This merger creates a non-US production heavyweight with deep format engines (e.g., The Traitors, Big Brother) plus premium scripted IP, giving it more leverage on pricing, rights retention, and windowing in a market where buyers are cutting slates and pushing risk back onto producers. The stated €50m synergy target also signals the playbook: consolidate overhead, centralize sales, and reinvest in scalable franchises. Expect more “super-producer” consolidation as global distribution and IP ownership become the real moats.
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