Banijay + All3: Europe’s super-producer era goes mainstream
Banijay Entertainment and All3Media have agreed to merge, creating a combined company (to be called Banijay) jointly owned 50/50 by Banijay Group and RedBird IMI, with Marco Bassetti as CEO, Jane Turton as deputy CEO, and Jeff Zucker as chairman. The companies say the combined group would have generated over €4.4bn in revenue and €690m in adjusted EBITDA on a 2024 pro forma basis, spanning 170+ labels across 25 countries and roughly 20,000 hours of annual output. The deal is expected to close in autumn, with around €50m of cost synergies targeted within 12 months and RedBird IMI rolling its All3Media stake into Banijay Group alongside related payments and dividends.
Key Takeaways
- Newco “Banijay” will be jointly owned 50/50 by Banijay Group and RedBird IMI; Banijay Group will consolidate earnings.
- Leadership set: Marco Bassetti (CEO), Jane Turton (deputy CEO), Jeff Zucker (chairman).
- Scale claim: €4.4bn pro forma revenue and €690m adjusted EBITDA (2024), with 170+ labels in 25 countries.
- Cost plan: ~€50m synergies targeted within 12 months of closing (expected in autumn).
- RedBird IMI rolls its €796m All3Media stake into Banijay Group, including a €625m payment plus a €171m pre-closing dividend.
Why It Matters
Streamers say they want fewer suppliers—until a supplier gets big enough to set terms. This merger creates a non-US production heavyweight with deep format engines (e.g., The Traitors, Big Brother) plus premium scripted IP, giving it more leverage on pricing, rights retention, and windowing in a market where buyers are cutting slates and pushing risk back onto producers. The stated €50m synergy target also signals the playbook: consolidate overhead, centralize sales, and reinvest in scalable franchises. Expect more “super-producer” consolidation as global distribution and IP ownership become the real moats.
Read full article at broadcastnow.co.uk
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