Avatar: Fire and Ash hits Disney+ after $1.49 billion run
James Cameron's 'Avatar: Fire and Ash' is scheduled for an OTT release on Disney+ on June 24th. This follows a six-month theatrical run where it grossed USD 1.49 billion globally.
Key Takeaways
- Avatar: Fire and Ash will stream on Disney+ on June 24.
- The film is coming to streaming after a six-month theatrical run.
- Worldwide box office gross reached $1.49 billion.
- The release is tied to James Cameron’s directorial, not a wider Disney+ product announcement.
Why It Matters
This is a straightforward windowing move: a major theatrical title is now moving onto Disney+ after a long box office run. For Disney+, the value is in adding a high-profile film with a documented $1.49 billion global gross, which can help drive viewing activity around a known title. For the broader streaming ecosystem, it reinforces that premium films still move from theaters to subscription platforms on a defined timetable. Watch for how quickly Disney+ surfaces the title after June 24 and whether Disney highlights it in its top-tier placement.
Read full article at msn.com
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