FOX One goes full “vodcast” to keep subs between games
FOX One announced it is adding eight FOX News Media and Red Seat Ventures podcast series as video podcasts available inside the streaming service, with episodes beginning to roll out on April 20. The move follows FOX’s February 2025 acquisition of Red Seat Ventures (to operate under Tubi Media Group) and is positioned as part of a broader industry push toward video podcasts for engagement and retention, alongside FOX One’s recent multiview feature added via a partnership with Skreens.
Key Takeaways
- FOX One adds eight video podcast series from FOX News Media and Red Seat Ventures; rollout begins April 20.
- The expansion is a direct early payoff from FOX’s Feb. 2025 Red Seat Ventures acquisition (operating under Tubi Media Group).
- FOX One is leaning into personality-led, lower-cost programming to boost retention between live events and tentpoles.
- FOX One recently added multiview via Skreens, signaling a dual strategy: better live viewing + more on-demand cadence.
- Competitive context: Netflix has already pushed video podcasts (iHeartMedia), making “vodcasts” a mainstream streamer feature.
Why It Matters
Streaming’s newest arms race isn’t just sports rights—it’s time spent. Video podcasts are cheap, frequent, and parasocial, making them ideal “stickiness” content that fills the dead zones between marquee live windows (NASCAR/MLB/UFL) and reduces churn. FOX’s Red Seat Ventures buy now looks like a vertical integration move: own the creator pipeline, distribute inside FOX One, and monetize across ads and subscriptions while keeping audiences in the FOX/Tubi ecosystem. Expect more platforms to treat vodcasts as a product feature (and homepage real estate), not an optional add-on.
Read full article at cordcuttersnews.com
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