Coughlin & Associates is presenting Storage Visions 2018 in Santa Clara, a conference focused on advanced storage technology for networked databases and media. The event addresses the significant challenge of managing the massive amounts of data projected by 2025, with sessions covering emerging memory, flash, HDDs, tape, cloud, and AI solutions for data storage and management.
The projected 163 zettabyte data threshold signal a critical shift from simple storage to complex data lifecycle management. For streaming entities, this means existing infrastructure will likely fail under the weight of 8K production and vast metadata archives without adopting AI-assisted discovery and high-performance flash or tiered cloud solutions. The ecosystem must transition toward storage-centric computing to maintain real-time access as database and media performance requirements diverge. Watch for a rise in specialized hardware-software integrations designed specifically to mitigate egress costs as cloud-based media libraries expand.
Storage Visions, the conference organized by Coughlin & Associates, has served as a recurring forum for media and entertainment storage professionals since its inception, typically co-located with CES in Las Vegas before expanding to standalone events. The 2018 edition in Santa Clara came amid a period when IDC's Data Age 2025 report projected global data creation would reach 163 zettabytes by 2025, a figure that became a widely cited benchmark across the storage and media industries. The conference sessions addressed the practical implications of that growth for media workflows, where uncompressed 8K video can generate upwards of 1.5 terabytes per hour of footage, placing extraordinary demands on both on-premises and cloud storage tiers.
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