Western Europe to reach 95% 5G penetration, leading global transition by 2031

The rapid acceleration of 5G infrastructure in Western Europe signals a shift toward high-capacity, low-latency mobile delivery as the primary consumption model for premium video. For the streaming ecosystem, this depth of penetration enables the mass-market deployment of data-heavy formats, such as 4K mobile streaming and interactive content, which were previously constrained by 4G bandwidth caps. The rising role of 5G Standalone (SA) and network slicing allows broadcasters to guarantee quality of service for live events, moving mobile from a best-effort delivery tier to a reliable broadcast alternative. Watch for a rise in European mobile-first sports rights bidding as 5G SA reaches critical mass in major markets like the UK and Germany.

The transition to 5G Standalone (SA) is gaining momentum across the continent despite historical lags. Per ComputerWeekly in February 2026, European SA sample share more than doubled between Q4 2024 and Q4 2025. This acceleration is particularly visible in the UK, where Virgin Media O2 launched its 5G+ standalone service in over 400 Suffolk locations in June 2026. The operator's £700 million Mobile Transformation Plan has already brought 5G SA coverage to 85% of the UK population, focusing on reduced latency and increased reliability for data-intensive applications.

Industry data highlights that video remains the primary driver of this infrastructure demand. According to Ericsson’s internal metrics from late 2025, video traffic accounted for 76% of all mobile data traffic globally. While social media-generated video currently constitutes 70% to 80% of smartphone video volume, the shift toward 5G SA is expected to benefit professionally produced VOD services. These services deliver higher bitrates and superior quality coefficients on 5G compared to legacy 4G networks, per Ericsson's June 2025 data.

Furthermore, the evolution of 5G is moving toward a more bi-directional traffic profile. In its June 2026 briefing, Ericsson noted that uplink growth is now outpacing downlink growth for many service providers, with 43 out of 55 analyzed operators seeing higher uplink expansion. This trend is largely fueled by user-generated content and real-time communication apps, necessitating urgent network upgrades to manage potential bottlenecks in high-usage urban areas.