Ampersand, Fandango, and Kochava have partnered to create a closed-loop TV-to-ticket sales solution for theatrical marketing. This new solution allows film studios to plan, activate, and measure TV advertising campaigns directly against verified ticket sales, utilizing precision audience creation and attribution.
This partnership offers film studios a direct, measurable link between TV advertising spend and box office results, moving beyond modeled audiences and proxy KPIs. The integration of Ampersand's TV reach with Fandango's ticketing data and Kochava's attribution provides a unified platform for more efficient ad spend. This represents a significant step towards accountability in theatrical marketing, offering studios clear, actionable insights into campaign performance. Watch for adoption rates among major studios and the impact on their media investment strategies for new releases.
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