Ampersand, Fandango, Kochava Link TV Ad Exposure to Ticket Sales
Ampersand, Fandango, and Kochava have partnered to create a closed-loop TV-to-ticket sales solution for theatrical marketing. This new solution allows film studios to plan, activate, and measure TV advertising campaigns directly against verified ticket sales, utilizing precision audience creation and attribution.
Key Takeaways
- The new solution connects deterministic TV ad exposure to verified ticket purchases for film studios.
- Ampersand's addressable TV footprint includes 62 million households across 165+ networks.
- Fandango contributes reach across 72% of moviegoers and up to 50% of U.S. box office transactions.
- Kochava provides the attribution and measurement for matching TV exposure to Fandango engagement and ticket sales.
- Studios can leverage Fandango's SmartScore for deterministic audience creation and custom micro-segmentation.
Why It Matters
This partnership offers film studios a direct, measurable link between TV advertising spend and box office results, moving beyond modeled audiences and proxy KPIs. The integration of Ampersand's TV reach with Fandango's ticketing data and Kochava's attribution provides a unified platform for more efficient ad spend. This represents a significant step towards accountability in theatrical marketing, offering studios clear, actionable insights into campaign performance. Watch for adoption rates among major studios and the impact on their media investment strategies for new releases.
Read full article at streetinsider.com
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