Omdia sees $81 billion in CTV ads by 2030
Omdia projects that global Connected TV (CTV) ad revenue will reach $81 billion by 2030. The research firm also forecasts that Amazon, Netflix, and Google will collectively capture half of this CTV ad market.
Key Takeaways
- Omdia expects global CTV ad revenue to reach $81 billion by 2030.
- Amazon, Netflix, and Google are forecast to take half of the CTV ad market.
- The projection comes from Omdia, reported by TV Tech on May 19, 2026.
Why It Matters
The projection puts CTV advertising on a much larger base by 2030, with $81 billion in global revenue. It also suggests the market may remain concentrated among Amazon, Netflix, and Google, which Omdia says will collectively control half of that spend. For streaming operators and ad-tech vendors, that points to a market where scale matters and where a few platforms may absorb a disproportionate share of demand. Watch how Omdia’s split across platforms develops as 2030 gets closer.
Read full article at tvtechnology.com
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